WE CREATE SNEAKERS WITH A LIFE CYCLE YOU CAN FOLLOW—AND FEEL GOOD ABOUT.
Each pair combines thoughtful design with modern and sustainably sourced materials, making them durable, comfortable, and recyclable. Our products are made to last–and built to recycle.

WE ARE GROUNDED IN THOUGHTFUL DESIGN
We obsess over quality product design and believe we have built your perfect sneaker. One part lasting aesthetic, one part wearability, two parts sustainable.

WE START WITH SERIOUSLY SUSTAINABLE SUPER INGREDIENTS
Material innovation is our superpower. It’s also how we got our name: “fell” is a hide or pelt, and our studio has at least a thousand options selected for their ability to be recycled.

WE DESIGN WITH TOMORROW IN MIND
We strive to make the circular economy easy. We believe we are responsible for what we bring into the world and want to remind all that “Sneakers are not trash!”

ALOE VERA
Creates a soft-touch feel. Antimicrobial (go sockless!)
We’ve coated our soft touch mesh sock liner with aloe vera - a natural and sustainable way to combat bacteria and keep your sneakers fresh!

NATURAL & RECYCLED RUBBER
Pure, plant-based, and sustainable. Stronger & more elastic than synthetics.
We worked closely with a net zero emissions natural rubber supplier to develop a clean and abrasion resistant outsole.
For our insole we have partnered with a recycled rubber supplier to have you standing on a yoga mat.

CASTOR BEAN
Adds breathability & cushioned comfort for a more secure fit.
We worked with a sustainable mattress company to develop a breathable castor bean oil based foam for footwear.

RECYCLED BOTTLE
Turned into leather-like uppers, mesh liners + next generation laces.
We’ve worked across our supply chain with recycled plastics - that can then be used again. Our bio-leather is made from recycled plastic bottles and is coated with a bio based resin made from corn waste.

PALM LEAF FIBERS
A solid foundation, with less water consumption or chemicals.
We use locally sourced palm leaf fibers from food waste in Brazil to replace many of the plastic component parts commonly found in footwear.

SUGAR CANE
Increases flexibility and enhances comfort. How sweet it is!
We use locally sourced sugar cane fibers from food waste in Brazil to replace many of the plastic component parts commonly found in footwear.

COCONUT HUSK
A renewable source of stability and support.
We use locally sourced coconut husk fibers from food waste in Brazil to replace many of the plastic component parts commonly found in footwear.

QUARTZ
For a water-resistant & oops-proof upper. Stains don’t stick!
Durability is the first step to sustainability. We’ve coated our shoes with a natural quartz barrier to make them stain and water resistant. Keep your white shoes white longer!